Archive for 2009 December

WCM needs a new name. Or, perhaps, an old one.

This post was originally written as a comment on Jon Mark’s excellent post Visions of Jon: WCM is for Losers but it got out of hand and I suspect that it is too long for a comment so I am re publishing it here. …

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Are content managers ready for personalization?

I have been catching up on product demos recently and have seen some really elegant functionality for marketers. Several products have introduced modules that allow CMS users to plan, implement, and measure multivariate testing, search engine optimization, and personalization without the continued support …

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The Content Here Map of the Information Market

I generally dislike the “map of the market” approach to describing a software market because the actual use of software is too specific to be generalized into abstract dimensions like “high and low end” or “innovative.” However, during a recent Content Here leadership offsite (OK, …

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Presentations from the Boston Gilbane Conference

I am catching up from a whirlwind of activity at the Gilbane Conference in Boston this week. I gave three presentations (below), organized a breakfast for open source CMS software executives, and had a great time talking with so many industry friends. It …

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